Sky Bet take over as Football League sponsors and Sky Sports buy three years of TV rights

By Rik Sharma

PUBLISHED: 13:38 EST, 18 July 2013 | UPDATED: 13:52 EST, 18 July 2013

Sky Bet have been announced as the new sponsor for the Football League, replacing npower, and their multi-year deal will begin from the 2013-14 season.

It will now be known as the Sky Bet Football League with the three divisions becoming 'The Sky Bet Championship', 'Sky Bet League One' and 'Sky Bet League Two'.

Sky Sports have signed a seperate agreement for three more years of broadcasting rights, which begins in 2015-16 after the remainder of their current deal is seen out.

New deal: Sky Bet now sponsor the Football League and the divisions have been renamed

Sky Bet's managing director Richard Flint said: 'The sponsorship of the Football League helps us engage with millions of football fans spanning all 72 League clubs.

'It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide, starting with our trading team going top price on all Football League teams to win their respective league.

'The strength of our technology supported by a trusted brand that is part of the fabric of football means we're ideally placed to add to the match-day experience of fans.

TV time: The Football League will be on Sky Sports for an additional three years

'This is a ground-breaking partnership for Sky Bet. As title sponsor, we are relishing the opportunity to enhance the football experience for Football League fans through our range of league specific markets and price boosts.

'In the past, fans would go into a betting shop on the way to the ground but with our industry leading mobile app and website, they can place their bets quickly and conveniently whether they are going to the match or watching it on Sky at home.

Football League chairman Greg Clarke said: 'I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.'

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