Digital media is becoming the biggest arena for businesses to advertise themselves to the rest of the world, with television adverts, websites and social media advertising increasingly used by the in-house or external marketing departments of big companies. There are two approaches to digital marketing and which one you take depends on how big your brand is. Firms like Pepsi, Tesco and Hi Tech are internationally known so they can afford to focus on television advertising and direct sales through their websites. If a company has a less well known brand reputation, they need to really push their name into the public eye and actively target customers who will actually want to buy their products.
For most businesses who want to build themselves an online presence, the first step is a good website design. Leeds is becoming one of the most professional and advanced centres in the UK for website design and digital marketing with international brands choosing agencies from the region to design them a user friendly website which will service their original customers and attract new ones. As internet users, consumers like to be able to find what they are looking for and make a purchase; they do not want to work through ten forms at a checkout or be asked to fill in a survey on every page. Websites with the intention of selling products will lose thousands if not millions of pounds of profits every year if their website has been poorly designed with no attention paid to user experience.
Social media has quickly become one of the most popular activities of young and old alike, with Twitter, Facebook and MySpace becoming the main channel of communication for some people. These social media sites offer businesses the chance to increase their brand reputation, advertise to potential customers and give consumers a forum to share their experiences of the company with each other. This can have a negative effect if the company is involved in a harmful public news story and receives a high level of criticism however brand reputation is a vital factor of every business? online success. So long as you respond to criticism in a positive way, the evidence suggests that allowing consumers to talk about you in a forum of your making is good for business.
Search Engine Optimization or SEO is arguably THE most important factor in the online success of any company without a national reputation as it helps a company?s website to appear as high as possible in the search results when items or words are searched for with a connection to the products the company sells. For example, if I was looking to buy children?s clothing on the internet I would type into the search box ?children?s clothing? and a list of websites would appear which sold or talked about children?s clothing. SEO would help a client?s website to reach the top 10 search results, gaining maximum exposure to the consumers who are actually looking to buy their products.
In today?s world, businesses cannot afford to miss their chance with social media. There are hundreds of companies with a presence on the internet that have been advertising themselves to your clients for years. Unless you start to develop a website, advertise yourself to your consumers and optimize your online presence for maximum publicity, you will find yourself losing out to the companies that have been on the internet for longer than you, simply because they show up first in the search results.
Sarah Boothman is a writer and marketing executive based in Yorkshire, England. She is an avid internet user and likes to share information with the rest of the world. One of her favourite businesses does Website Design In Leeds and is called 9xb. Visit http://www.9xb.com today.
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