The 7 Secrets Of Real Estate Marketing Success

It looks like every real estate professional on the planet is looking for fresh marketing ideas! At any one time we have a number of ideas and concepts in play to make sure our clients keep the edge in their local area. So I made some notes and want to share some thoughts and ideas with you that you can begin using today to attract more business.

I?m continually astounded at the lack of quality marketing produced by our industry to promote real estate services.

The amount of money wasted each year must be in the hundreds of millions. I notice Radio, Television, Billboard, Newspaper and Internet ads that cost a fortune but generate little or no response and this is before we consider the dismal quality of most letter drops and marketing cards.

Advertising experts all agree that the power of re-stating a message is a whole lot more effective than introducing a new message at every opportunity.

Notice how a new ad on TV gets played and replayed until the advertiser is sure we get the message? It?s not ten different ads in ten different spots. Corporations spend millions testing their marketing messages to make sure they work. Why don?t we just save our money and copy the giants by using a consistent response driven message?

Here are the 7 Mistakes of Real Estate Marketing

1. They confuse the target market (I don?t know what they stand for. They just want me to list with them)
2. They fail (dismally) to create any connection between each message. Each ad carries a different message and the time lapse between messages is too great.
3. They are mostly without any design element or layout and look dreadful. Too much copy no image.
4. They have no definable point-of-difference or Unique Selling Proposition that sets them apart from other real estate agents.
5. They are too ?busy? and have obviously never heard of the power of white space and cram not one but two sides of the flyer. White space is our friend not our enemy.
6. The communication is all about the agent not the target (fatal) Remember our favourite radio station; WIIFM?
7. They have no call-to-action. They give me no reason to want to call them so they can ?capture? my details and begin a relationship.

Let?s consider what MUST happen to boost the effectiveness of communication and get a serious return on our marketing investment.

Here are The 7 Secrets of Real Estate Marketing Success

(They must be secrets because so few people actually do them!)

1. Establish a dynamic point of difference. This is what you stand for and what you believe in. If you were a country it would be your national anthem.

2. Repeat your message consistently at every opportunity. (Don?t chop and change) From your office, in your emails, your on-hold message, at your opens, on your webpage. It needs to be compelling and interesting. Create a can?t-say-no offer!

3. Develop your personal marketing plan for 12 months (Printing and all advertising is cheaper if you do it bulk)

4. Use a call to action at every opportunity so you can?

5. Take names. A contact base is currency in real estate. Used correctly, every name on you database is worth hundreds of dollars. This will allow you to?

6. Initiate ?value contact? with your database so when they think of real estate, they will think of you. This is top-of-mind marketing. We need to give them enough reasons to call us when they?re thinking of selling or know whom to recommend when someone asks. (Referral business is the best business)

7. Develop your professional contacts as well and include them in your marketing. (Your local mortgage broker or finance professional probably has hundreds of clients who would benefit from your expertise. Why don?t you look at doing a joint venture promotion?)

These 7 ?Secrets? actually define relationship marketing. People do business with people they know and like. We need to build a relationship with potential clients before we can expect them to call us.

One final word of warning; Putting your logo on everything is not going to help. In fact, I?m convinced it will work against you. It?s not about you. It?s about them! There will be plenty of opportunity to ?logo up? with For Sale signs and local paper ads once you have a heap of fresh listings as a result of your dynamic lead generating campaigns.

Advertisers love to tell us how we need to constantly promote our brand. They call it ?brand awareness? and commit us to expensive advertising by convincing us that it?s the only way to go. (Sound familiar?) Relationship marketing is a whole lot more effective and a fraction of the price which allows individual real estate salespeople as well as real estate companies to build personal marketing profiles with a very affordable investment.

As you read these words, there is someone in your target market ready to list their property for sale. Have you given them enough reasons to call you?

Source: http://medflight911.info/69-the-7-secrets-of-real-estate-marketing-success.html

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Clearview Cancer Trial Having Success | WHNT.com ? Huntsville ...

HUNTSVILLE, Ala. (WHNT) ? Louis Booth was diagnosed with non-Hodgkin lymphoma about 3 years ago.

His early attempts at treatment were unsuccessful, so when he heard about a new clinical trial at Clearview Cancer Institute in Huntsville, he jumped at the opportunity.

After only one treatment, the results were remarkable. The swelling in his lymph-nodes was down by 50 percent.

The drug Louis is taking is called Ublituximab, and doctors are combining it with a pill form of chemotherapy.

Louis is the first person to receive this combination of treatments. He says it?s the best Christmas present he?s ever gotten.

If you would like to participate in a clinical trial, contact Clearview Cancer Institute.

Source: http://whnt.com/2012/12/28/clearview-cancer-trial-having-success/

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Elite Professional Golfers at Home in Old Palm Golf Club | Old Palm ...

Old Palm has become the North American home for several of the biggest golf stars on the PGA Tour and European Tour. Louis Oosthuizen, Charl Schwartzel, and Lee Westwood have purchased residences at Old Palm, citing its gracious neighborhoods, award-winning builders and sense of community. Darren Clarke is a member and ?regular? at the Club, where he mingles with his contemporaries and other Old Palm owners.

Oosthuizen, the 2010 British Open Champion, was the first of the group to purchase a home in Old Palm. Louis, his wife Nel-Mare, and two young daughters moved into a stunning, two-story estate overlooking the third hole of Old Palm?s spectacular Raymond Floyd-designed golf course.? The home is located within the Golf Estates, where the family will reside when Louis plays in North American PGA Tour events.

?Old Palm is a haven for relaxation and enjoyment for me when I am in the United States,? says Oosthuizen. ?The world-class amenities, exclusivity and a sense of community provide a sense of comfort and home between Tour events.?

Fellow South African and 2011 Masters champion and recent winner of the Thailand Golf Championship, Schwartzel, purchased a large estate at Old Palm. Charl and his wife, Rosalind, are finalizing plans on the custom home they?ll build in the Custom Estates. Home sites in this elegant neighborhood average one full acre, a rare and welcome luxury in the Palm Beaches.

?Living at Old Palm has been a wonderful experience and not just because of its exceptional golf facilities,? says Schwartzel. ?Old Palm makes for a relaxing lifestyle, so I can play my best when traveling throughout the United States for PGA Tour events. It allows for privacy when we want it, and when we?re in the Club the members have welcomed us like old friends.?

Westwood, who hails from England, recently purchased his home in Old Palm?s Custom Estates neighborhood as a year-round base. Hasey Construction is customizing the residence to suit the Westwood family, which includes Lee?s wife, Laurae, and their son and daughter. The home is designed for entertaining and features unique characteristics such as a fire pit within the swimming pool, and a NanaWall system of folding glass doors that opens the home?s interior space to the outdoors.

?Old Palm is an ideal living situation for me and my family, and the convenient location and weather are optimal for my PGA Tour schedule. The phenomenal practice facilities coupled with the outstanding amenities and atmosphere make Old Palm the perfect home for us.?

Source: http://oldpalmgolfclub.com/2012/12/27/elite-professional-golfers-at-home-in-old-palm-golf-club-2/

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Top Five Tips for New Cooks In 2013: Resolve To Get Back In the ...

Come January, each and every one of us will be boasting about some ridiculous, noble new years resolution. Think juice cleanses, gym memberships, or renouncing all things pork. We've all been there. But, come February, after much whimpering and complaining, we'll be back to our bacon-eating and milkshake-drinking ways.

Too often, food resolutions are about extremes. This is why they result in failure. Instead of vowing to abide by strict dietary restrictions, try this: get in the kitchen and cook more often. Stop eating out so much. Cook dinner at least one day out of the week. Set the table, turn off the TV, drink some booze, and eat a meal with friends or family. This change alone will lead to more healthful, delicious eating.

So, in the hopes of spreading our enthusiasm for all things cooking, we've compiled a list of the five best tips for new cooks in 2013.

5. Get off the couch and step into the kitchen
A few years ago, in an article penned for the New York Times, Michael Pollan exposed a harsh reality: Americans were getting out of the kitchen and stepping into the living room. While plopped atop a plush love seat, lovers of Paula Deen's loaded potatoes were becoming more and more mesmerized by Food Network's porn-like close-up shots of vibrant scarlet tomatoes, emerald basil leaves, and Bobby Flay's margaritas. It wasn't educational, and it was only for entertainment purposes. But, most importantly, it never rid any viewers of hunger. So, next year, turn off the TV. Instead of watching people cook on screen, try taking a hand at it yourself.

4. Grow an herb garden
Adding fresh herbs to cooking is one of the simplest ways to incorporate bursts of freshness to any dish. But herbs are pricey, and those 2-ounce packs of thyme for $2.99 can easily rack up the grocery bill. Potted herbs are the solution. They are sold everywhere -- from Publix to Whole Foods -- and cost only $3 - $5. Once you have a constant reminder that fresh flavor is only a few snippets away, the garden will also inspire more time in the kitchen.

Source: http://blogs.miaminewtimes.com/shortorder/2012/12/top_five_tips_for_new_cooks_in.php

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US jobless aid applications fall to 5-year low

This Friday, Dec. 7, 2012, photo, shows a construction worker at a new site for a future Fresh & Easy supermarket in Los Angeles. The Labor Department said Thursday, Dec. 13, 2012, that weekly applications for unemployment benefits fell 29,000 last week to a seasonally adjusted 343,000, the lowest in two months. It is the second-lowest total this year. (AP Photo/Damian Dovarganes)

This Friday, Dec. 7, 2012, photo, shows a construction worker at a new site for a future Fresh & Easy supermarket in Los Angeles. The Labor Department said Thursday, Dec. 13, 2012, that weekly applications for unemployment benefits fell 29,000 last week to a seasonally adjusted 343,000, the lowest in two months. It is the second-lowest total this year. (AP Photo/Damian Dovarganes)

WASHINGTON (AP) ? The average number of people seeking U.S. unemployment benefits over the past month fell to the lowest level since March 2008, a sign that the job market is healing.

The Labor Department said Thursday that weekly applications dropped 12,000 to a seasonally adjusted 350,000 in the week ended Dec. 22. The four-week average, a less volatile measure, fell to a nearly five-year low of 356,750.

Still, the Christmas holiday may have distorted the figures. A department spokesman said many state unemployment offices were closed Monday and Tuesday and could not provide exact data. That forced the government to rely on estimates. Normally, the government might estimate application data for one or two states. Last week, it had to use estimates for 19.

The estimates are usually fairly accurate, the spokesman said. Even so, the government will likely revise the figures by more than normal next week.

Weekly applications are a proxy for layoffs. They have mostly fluctuated this year between 360,000 and 390,000. At the same time, employers have added an average of 151,000 jobs a month in the first 11 months of 2012. That's just enough to slowly reduce the unemployment rate.

Economists were mildly encouraged by the decline in applications. But they emphasized that the figures are volatile around the holidays. They were also distorted until recent weeks by Superstorm Sandy.

Many expect next week's jobs report to show that employers added about 150,000 jobs in December.

The decline in unemployment benefit applications suggests companies are not yet slashing jobs because of concerns over the "fiscal cliff." That's the name for sharp tax increases and spending cuts that are scheduled to take effect next week unless the Obama administration and Congress can reach a deal before then.

Still, unemployment remains high and companies are reluctant to ramp up hiring. The unemployment rate fell to 7.7 percent in November from 7.9 percent in October mostly because many of the unemployed stopped looking for jobs. The government counts people as unemployed only if they are actively searching for work.

Negotiations between President Barack Obama and House Republican leaders on a package to avoid the fiscal cliff stalemated last week. Obama and congressional lawmakers return to Washington Thursday with just days to go before the deadline.

The total number of people receiving benefits rose 73,000 to 5.48 million in the week ended Dec. 8, the latest data available.

That includes about 2.1 million people who have been out of work for at least six months and are receiving extended benefits paid for by the federal government. The program is ending at the end of the year. That means those recipients will receive their final checks next week, unless an extension is granted.

Obama wants an extension included in the budget deal. Republicans have yet to agree to that.

There are signs the economy is improving. The once-battered housing market is recovering, which should lead to more construction jobs in the coming months. Companies ordered more long-lasting manufactured goods in November, a sign they are investing more in equipment and software. And Americans spent more in November. Consumer spending drives nearly 70 percent of economic growth.

While a short fall over the cliff won't push the economy into recession, most economists expect some tax increases to take effect next year. That could slow growth.

Consumers are starting to worry about higher taxes. A measure of consumer confidence fell to a five-month low this month, a survey released Friday found. And reports show the holiday shopping season was the weakest since 2008, when the country was in a deep recession.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-12-27-Unemployment%20Benefits/id-debd0f4fbd114929a2385b3ffa19846f

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Green Weenie of the Year: ?Final Solution? Proposed for Climate ?Deniers? (Powerlineblog)

Share With Friends: | | Politics - Top Stories News, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/273075161?client_source=feed&format=rss

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Scientific American Staff Picks: 10 Apps for Your Smart Phone or Tablet

Load up your new device with these geek-centric apps

By The Editors

DragonBox

Compatibility: Apple iOS and OS X, Google Android, Microsoft Windows
Cost: $6

Scientific American says: ?A game that teaches the concepts behind algebra without being intimidating or ?mathy.??

Description: Developed by WeWantToKnow, the goal of DragonBox is to create an app that?s fun and at the same time teaches players to solve difficult mathematical equations.

Source: http://rss.sciam.com/click.phdo?i=b38518057646108a9e8676fc34932970

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